INTRODUCTION

Here comes a new entrant in the entertainment industry. In this news-oriented environment where everyday people are busy discussing politics, SAB Entertainment is here to give more and more entertainment to the audience… SAB Entertainment will strive hard to compete with the top 5 channels in the entertainment industry. SAB Entertainment is a part of, AB Entertainment Pvt. Ltd. SAB TV is a global entertainment network and broadcasting brands with a strong following among South Asia. SAB TV network is a Private Limited Company. It is listed on Securities & Exchange Commission of Pakistan. The mission of SAB TV is to generate outstanding content on subjects of interest and relevance to a range of audiences while using best professional practices and ensuring long term continuity.

VISION STATEMENT

We envision to provide quality entertainment and differentiated content and reach the viewers in Pakistan and beyond. By 2025 we will be one of the leading entertainment channels in Pakistan which will drive the mindset of our female audience while keeping our religious and moral values intact”.

MISSION STATEMENT

“We strive to ensure the consistency of our programming quality in terms of production and content to ensure escalating revenues in future”.